The Placebo Effect

We all know what placebos can't do; how about what they can do?

by Brian Dunning

Filed under Alternative Medicine

Skeptoid #151
April 28, 2009
Podcast transcript | Listen | Subscribe
Also available in Russian

Got some chronic pain? An itchy rash? Hypertension? Depression? We've got the solution for you. It's guaranteed to have no side effects, but it's an extraordinary treatment for your symptoms. It's the placebo, a completely inert and ineffective intervention, that does nothing to your body at all, except to convince you that it does. Whether it's a pill containing no medication, an expensive looking electronic device that does nothing, an inhaler that provides the same air you're already breathing, or just a manipulative treatment that doesn't manipulate anything, the medical placebo is not only a crucial component of clinical trials, but it can also be an effective medical treatment in itself. After all, placebo is latin for "I please you."

Most people have heard of the use of placebos in medical testing. When you're testing an actual new drug or device, a control group of subjects receives an identical procedure, but with a placebo instead of the new treatment. If everything is properly controlled, and neither the administrators nor the subjects know which treatment is being used, we get a good understanding of the new drug's actual effectiveness beyond what the placebo provides. But what a lot of people don't know is that even the placebo control group often fares better than groups who receive nothing at all. The fact is that when you think you're being treated, you often do experience some level of relief.

There is a very important caveat. As powerful as the placebo effect can be, it does not have therapeutic value in actually treating a physical disease. It also does not usually produce any kind of measurable improvement. Its value is almost exclusively for the reduction of symptoms that can be self-reported by the patient. Basically, it can help the way a patient feels, but it can't treat their illness. Exceptions are cases like stress, insomnia, or nausea, where there is an actual condition, but no disease agent is involved.

Placebos are not just pills or drugs. Placebo treatments can also be the application of heat, ultrasound, massage, injection, manipulation, or just about anything else you can do to a body.

Who responds to placebos? Not everyone. In fact, any given placebo treatment is usually only effective on about 1/3 of patients; although nearly everyone will respond to at least one type of placebo. And in fact, most of us do, all the time. Many over-the-counter remedies, and even some prescription drugs, have been found to have effects only comparable to a control placebo. And yet, we perceive that they work, and so we keep going back for more. For example, a review of randomized controlled trials of over-the-counter cough syrups found that no such products work better than a placebo. And so, for all practical purposes, non-prescription cough syrups are placebos. That doesn't mean they don't work; it means they only work as well as a harmless substance that you think will help your cough. And often, that effect is sufficient.

But not all placebos are equal. Some are absolutely more effective than others. It turns out that a wide variety of factors have definite influence over how well a placebo works. If the placebo is a pill, its color, size, shape, taste, and odor all have an impact. In any type of placebo administration, the manner and friendliness of its delivery affect its value. Even when and where the placebo is given can have an effect: An impressive looking office building versus the trunk of a car in a back alley.

How do these differences affect placebo controlled trials? If I'm testing a new drug to treat depression, and my drug is a small blue pill in a generic bottle, and the control placebo is a large shiny red pill in a brand name bottle, guess what? There's a good chance that the placebo may actually produce better results than my drug, even though my drug may actually be effective. This can really happen in some cases. The characteristics of the placebo treatment are poorly selected in this example, thus it's not a valid control procedure. Designers of well-performed clinical trials know this, and an important part of their job is to eliminate such variables that can skew the results. The characteristics of the placebo should always match the active treatment as much as possible.

Sometimes, this can include mimicking any side effects that the real drug might produce. There is also a class of placebos called "active placebos". An active placebo is intended to produce the same side effects as the new treatment being tested. An active placebo does contain some active agent, just not one that is intended to treat the patient's condition. Say you're testing a new drug that has the unfortunate side effect of making its subjects dizzy and nauseous. To properly control your trial, you'd need to administer a placebo that makes people dizzy and nauseous also.

Placebos can also work in reverse to produce this same effect. If you tell a patient that an inactive placebo is a powerful drug that will produce negative side effects, it actually can. This is called a nocebo (Latin for "I will harm"). One study of 109 clinical trials in which patients were told the placebo would have adverse effects actually did produce them in 19% of the patients. These side effects were mainly headaches, drowsiness, and weakness: Again, the usual types of conditions that placebos are able to affect.

Since belief is presumed to be the major driver of a placebo's effectiveness at treating self-reportable symptoms, there is some debate over whether the effect also exists in animals. It has been shown that many animals can be calmed by soothing human contact. Dogs and horses in particular will often experience reduced heart rates when they are petted. When animals are taken to certain alternative veterinary practitioners for treatments that we would normally ascribe to the placebo effect in humans, such as veterinary homeopathy or whispering or acupuncture, the treatments are always accompanied by soothing petting by their owners and other kind treatment. Predictably, the animal's mood will typically improve; and just as predictably, the owner will often attribute this to the treatment.

Thus, you might be inclined to argue that the placebo effect isn't needed to explain the animal's improved behavior. And in many cases, you're probably right. There are often overlooked influences present that can explain an animal's improvement, or as in the case of at least one experiment, the animal reacting negatively. In this case experimenters were studying the effect of a drug injected into rats, and found that the rats were more stressed than non-injected rats. Finally employing a placebo injection of saline solution, they determined that the stress was not caused by the drug at all, but rather by the injection procedure.

Since belief in a treatment's effects is the important factor in placebos, it seems unlikely that it could apply to animals, since they lack the understanding of what the treatment is intended to do. Another complication is that many animals can be influenced by learned behavior. For example, if you give rats a mild shock when they eat from the wrong bowl, they can learn to eat from the right bowl. Take the right bowl away, forcing them to eat from the wrong bowl, and rats will exhibit stress because they associate that bowl with the shock. Some have argued that this is an example of the placebo effect, since the rat understands that this food will cause a shock. But since the effect is equally well explained by simple learned behavior and associations, the jury is still out on whether placebos work on animals. What is known is that to effectively test a treatment on animals, you must give the control group a properly designed placebo, just as you would with humans; however this is to eliminate other causes for the treatment's potential effects (like the stress from the scary injection), and it's not intended that the animal will expect to get better the way a person might.

Tip Skeptoid $2/mo $5/mo $10/mo One time

You can actually get real placebo pills if you want them for some reason. In some locales, a pharmacist can sell them to you upon request. In other places you may need a prescription from a doctor, so you'll have to employ your salesmanship skills. If all else fails, you can buy any homeopathic pills, since those are technically placebos. I spoke with one doctor who keeps generic looking vitamin pills on hand, to give his children whenever they insist they're sick and want Dr. Daddy to fix them.

Understanding the power of the placebo effect is crucial to understanding the value of a claimed alternative therapy. If it's well designed and well delivered, an implausible therapy with no clinical value can indeed produce a subjective improvement in the patient's symptoms. To debunk a worthless alternative therapy, it's not necessary to prove that it has no effect at all. Rather, understand that under the right conditions it can, in fact, have a sometimes significant effect; an effect which can almost certainly be fully explainable as a placebo.

Brian Dunning

© 2009 Skeptoid Media Copyright information

References & Further Reading

Bausell, R. Barker. Snake Oil Science: The Truth about Complementary and Alternative Medicine. New York: Oxford University Press, Inc., 2007. 23-36, 83-100, 127-166, 207-208.

Chin, Richard, Lee, Bruce Y. Principles and Practice of Clinical Trial Medicine. London: Academic Press, 2008.

Drago F, Nicolosi, A., Micale, V., Lo Menzo, G. "Placebo affects the performance of rats in models of depression: is it a good control for behavioral experiments?" European neuropsychopharmacology : the journal of the European College of Neuropsychopharmacology. 1 Jun. 2001, Volume 11, Number 3: 209-213.

Rozenzweig, P., Brohier, S., Zipfel, A. "The placebo effect in healthy volunteers: influence of experimental conditions on the adverse events profile during phase I studies." Clinical Pharmicology and Therapeutics. 1 Nov. 1993, Volume 54, Number 5: 578-583.

Schroeder, K., Fahey, T. "Should we advise parents to administer over the counter cough medicines for acute cough? Systematic review of randomised controlled trials." Archives of Disease in Childhood. 1 Mar. 2002, Volume 86, Number 3: 170-175.

Turner, J., Deyo, R., Loeser, J., Von Korff, M., Fordyce, W. "The Importance of Placebo Effects in Pain Treatment and Research." JAMA: Journal of the American Medical Association. 24 May 1994, Volume 271, Number 20: 1609-1614.

Reference this article:
Dunning, B. "The Placebo Effect." Skeptoid Podcast. Skeptoid Media, 28 Apr 2009. Web. 6 Oct 2015. <>


10 most recent comments | Show all 94 comments

Ah yes, in the absence of any evidence to support your views rely on false assumption and straw man attacks; I don't agree with you so i have no valid experience (who cares? Personal experience is not objective evidence). I must live somewhere posh, there must be social implications, etc. I throw "books" at you, to belittle you? Nope, I throw tangible evidence and point out there is none supporting your claims.

All irrelevant. Either psychology is a science or not. The evidence says it is. Either it is effective or not. Evidence shows it is. Your "experience" is irrelevant, with out supporting data. Myself and others have listed the many varied kinds of evidence we would accept and you still just say "books".

You claim you have little respect for the opinions of others? Well, maybe that is why your opinion alone is worthless insupport of your facts.

If you want to prove your statements about psychology, go ahead. If not? Stop pretending they are anything remotely resembling truth or fact.

Tom H, Kent, UK
May 5, 2011 2:59am

Oh dear, another wiped post. What a pity.

Tom, psychology is a soft science and psychiatry is a medical practice.

If Phi is advising mentally ill people to see (or not) psychologists, he is very off the pace. Medicos do that job.

Psychology math tho? man some of it is based on such small populations, I cringe when I see the journal articles. Such articles (and they are very prevalent) should be rejected.

I really do not understand that "land of hope and glory" post 3 posts above.

Henk v, sin city NSW, Oz
August 12, 2011 5:49am

I do love reading these threads. Apparently Phi thought it was Tom who called Psychology a Cognitive science? Erm, maybe you should type the term into wiki or google some time folks.

Psychology is a cognitive science, just like education, linguistics, neuroscience, and Philosophy.

If you happen to think individual treatments are effective or not doesn't stop it being a science, and doesn't stop people carrying out studies on all kinds of scales.

Illuminatus, ReptoidWorld
August 18, 2011 1:18pm

Cousin has a fear of doctors and bakers, the talkers and the doers.

Its easy to come in with your very first post filed with either conspiracy or garden weed woo.

Maintaining credibility from that point on gets a bit tough.

Back to that pot of spicy beef stock!

Pho, Gerringong (the not so Brave) Australia
September 16, 2011 1:32am

Placebo's would be so much better if I actully belived in modern medicien.

Jess, Derby
June 12, 2012 4:10am

That is painfully obvious Jess of Derby. In your case I, thoroughly concur.

Interested in a homeopathic ambulance?? The mileage is unbelievable!

Mud (hayfevered and none too pleased), out to pasture, NSW, in many gardens, Oz
July 16, 2012 11:49pm

Based on no evidence whatsoever other than the text of his posts, I am guessing that Phi is a scientologist. At the very least, I have heard VERY similar lines of reasoning out of them [I live in LA, and some contact with them is near unavoidable over the years (law of Large Numbers, since this is where they call "home")].

I wonder if they ever stop to think that it might be offensive to those (like myself) who have recieved psychological treatment and evaluation to hear it called nonsense without a shred of supporting evidence. Brian, of course, shreds ideologies and healing practices weekly, but at least he has the decency to post sources, a full explanation of his reasons, and to clearly delineate when he's expressing his opinion and when he's presenting verifiable data.

Of course, they probably believe what they're saying enough that that's a lesser concern. And I can't claim to be actually offended by Phi - this is the internet after all. I wouldn't survive without having a little more spine than all that.

Andrew Bird, Los Angeles, CA
October 29, 2012 3:13pm

A scientologist? No, they make up things under a quality system.

Mud, sin city, NSW, OZ
December 14, 2012 1:57am

Placebo actually means i WILL please you, not i will please you. just a little thing, but it annoyed me ;)

Ethan, Sydney/Australia
August 17, 2013 3:56am

Hey guys, be nice. I used to live in Placebo.

No, wait: that was Placerville.

Well, what the hell, it's the same thing, right? If you can't tell the difference and get the effect anyway, it's just as good.

Maid in Missouri, Gainesville Fl
January 29, 2015 5:01am

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