SKEPTOID PODCAST MEDIA KIT
Since 2006, Skeptoid has been taking on all the most popular myths and revealing the true science, true history, and true lessons we can learn from each.
Skeptoid has been a leading science podcast for more than a decade, consistently appearing on the front page of the iTunes science section since 2006. Each short-format, single-topic episode tackles a pop-culture belief that has fascinating science behind the legend. Episodes cover urban legends, paranormal claims, conspiracy theories, and worthless alternative medicine schemes. Always clean tagged and suitable for general audiences.
|Download statistics for 8 recent episodes:|
|Episode||Released||After 1 week||After 4 weeks|
|#811: Radon Therapy||Dec 21, 2021||35,161||39,066|
|#810: Frida Sofia, the Victim Who Wasn't||Dec 14, 2021||36,787||42,445|
|#809: The Avro Arrow Conspiracies||Dec 7, 2021||37,432||45,268|
|#808: Followups and Extras||Nov 30, 2021||35,736||43,677|
|#807: Huna: New Age on an Island||Nov 23, 2021||36,453||44,184|
|#806: Environmental Microplastics||Nov 16, 2021||37,125||44,584|
|#805: The Cottingley Fairies: Analysis of a Famous Hoax||Nov 9, 2021||57,825||65,989|
|#804: Unmasking the Old Stinker: The Hull Werewolf||Nov 2, 2021||38,394||45,952|
Four sponsorship slots are available in each weekly program, two 20-second prerolls and two 60-second midrolls.
|:20 preroll, host read||$20 CPM|
|:60 midroll, host read||$35 CPM|
|SOCIAL MEDIA REACH|
Skeptoid maintains an active social media presence, with both curated and automated posts to Facebook and Twitter including current and archived episode announcements, and current science news and commentary.
Skeptoid exposes your brand to an extremely desirable audience:
|Earns over $75,000 per year:|
|Skeptoid listeners||50 %|
|All podcasts||41% *|
|US population||33% *|
|Has an advanced university degree:|
|Skeptoid listeners||28.8 %|
|All podcasts||28% *|
|US population||21% *|
* Edison Research, 2016
Skeptoid episodes cover a diverse range of urban legends, everything from monster and UFO stories you believed as a kid, to current pop trends in alternative wellness and conspiracies. Periodic corrections and update episodes keep us honest. All programming is clean tagged and suitable for general audiences. Everyone finds something to enjoy in Skeptoid, and everyone will also find something to challenge them.
Our Teachers Toolkit, offered free to qualifying educators (skeptoid.com/teachers), provides unlimited access for educational purposes along with additional resources.
Here are six episodes currently trending:
The Myers-Briggs Personality Test
A critical look at the world's most popular psychological metric, the Myers-Briggs Type Indicator.
Tartaria and the Mud Flood
Some claim that all of world history is a coverup for the mighty ancient nation of Tartaria.
Deconstructing the Rothschild Conspiracy
Some believe that world governments and economies are secretly controlled by the Rothschild banking family.
The Siberian Hell Sounds
Russian scientists are said to have drilled a borehole that broke into hell and released the screams of the damned.
The Monster of Port Chatham
This remote town in Alaska was said to have been abandoned because of violent Bigfoot attacks.
The LUCIFER Telescope Conspiracy
A popular conspiracy theory claims the Vatican uses a telescope named LUCIFER to find an alien savior.
A selection of corporate partners who have sponsored Skeptoid episodes in the past year include:
|The Great Courses Plus||MVMT||ZipRecruiter|
|CuriosityStream||How Stuff Works||Parcast|
|Casper Mattresses||Bombfell||Blue Apron|
Skeptoid is an award-winning weekly science podcast. Since 2006, Skeptoid has been revealing the true science behind popular misinformation and urban legends, with 82,000 weekly listeners. The web site and podcast are nonprofit and listener supported.
|THE HOST BRIAN DUNNING
Science writer Brian Dunning is the host and producer of the Skeptoid podcast and the executive director of Skeptoid Media. He is the writer and presenter of the documentary films Here Be Dragons (2008, herebedragonsmovie.com), Principles of Curiosity (2017, principlesofcuriosity.com), and executive producer of Science Friction (2021, sciencefriction.tv). He has appeared on numerous radio shows and television documentaries, and also hosts the science video series inFact with Brian Dunning (infactvideo.com). He is the author of Conspiracies Declassified (2018) from Simon & Schuster. He is a member of the National Association of Science Writers and lives in central Oregon with his family.
|SKEPTOID MEDIA, INC.
Skeptoid Media encourages public science literacy and critical thinking worldwide by producing free, STEM-focused educational and entertainment content. A 501(c)(3) educational nonprofit, the company produces a range of audio and video podcasts, web articles, and documentary films, all available free at skeptoid.org.
For information about sponsorship opportunities, please contact:
For grants and major donor relations, contact:
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Skeptoid Media, Inc. • 740 NE 3rd St., Ste. #3-220 • Bend, OR 97701 • skeptoid.org