SKEPTOID PODCAST MEDIA KIT
April 2019

Since 2006, Skeptoid has been taking on all the most popular myths and revealing the true science, true history, and true lessons we can learn from each.

A member-supported 501(c)(3) educational nonprofit.


VITAL STATISTICS


 

671 EPISODES
Every Tuesday at 7:00am PT
Since 2006

 

100,000,000
downloads
Surpassed in January 2017

 

125,000
weekly downloads
as of April 2019

 

Skeptoid has been a leading science podcast for more than a decade, consistently appearing on the front page of the iTunes science section since 2006. Each short-format, single-topic episode tackles a pop-culture belief that has fascinating science behind the legend. Episodes cover urban legends, paranormal claims, conspiracy theories, and worthless alternative medicine schemes. Always clean tagged and suitable for general audiences.

Download statistics for 8 recent episodes:
             
Episode   Released   After 1 week   After 4 weeks
#667: All About Atlantis   Mar 19, 2019   55,422   68,311
#666: The Historicity of Jesus Christ   Mar 12, 2019   58,805   74,301
#665: Ocean Plastics: Facts and Falsehoods   Mar 5, 2019   57,047   72,386
#664: The Keto Diet   Feb 26, 2019   67,534   83,510
#663: Pop Quiz: Urban Legends   Feb 19, 2019   54,978   75,073
#662: Vaccine Denial: Failure Mode Analysis   Feb 12, 2019   55,497   69,186
#661: Rapping with the Fox Sisters   Feb 5, 2019   51,963   64,754
#660: Feedback and Followups   Jan 29, 2019   51,532   63,509
Average       57,000   71,000

 

AVAILABLE SPONSORSHIPS

Four sponsorship slots are available in each weekly program, two 20-second prerolls and two 60-second midrolls.

:30 preroll, host read   $20 CPM   $1,420
:60 midroll, host read   $35 CPM   $2,485

 

SOCIAL MEDIA REACH

Skeptoid maintains an active social media presence, with both curated and automated posts to Facebook and Twitter including current and archived episode announcements, and current science news and commentary.

facebook.com/SkeptoidPodcast   28,500 followers
twitter.com/BrianDunning   45,000 followers

 

DEMOGRAPHICS

Skeptoid exposes your brand to an extremely desirable audience:

Earns over $75,000 per year:
Skeptoid listeners      48.5%
All podcasts     41% *
US population     33% *

Has an advanced university degree:
Skeptoid listeners      28.8%
All podcasts     29% *
US population     21% *

* Edison Research, 2016

RECENT EPISODES

Skeptoid episodes cover a diverse range of urban legends, everything from monster and UFO stories you believed as a kid, to current pop trends in alternative wellness and conspiracies. Periodic corrections and update episodes keep us honest. All programming is clean tagged and suitable for general audiences. Everyone finds something to enjoy in Skeptoid, and everyone will also find something to challenge them.

Our Teachers Toolkit, offered free to qualifying educators (skeptoid.com/teachers), provides unlimited access for educational purposes along with additional resources.

Here are six episodes currently trending:


Illuminating the Illuminati
The surprisingly humble beginnings and even more surprising modern rebirth of the Illuminati.
 
Who Kills More, Religion or Atheism?
Neither religion nor atheism been responsible for a greater death toll throughout human history.
 
Did Jewish Slaves Build the Pyramids?
It's a popular story, but all the evidence tells us that no Jews were in Egypt at the time of the Pyramids.

Orbs: The Ghost in the Camera
Spirit orbs in photographs are not ghosts, but a common artifact of flash photography.
 
Deconstructing the Rothschild Conspiracy
Some believe that world governments and economies are secretly controlled by the Rothschild banking family.
 
The Siberian Hell Sounds
Russian scientists are said to have drilled a borehole that broke into hell and released the screams of the damned.

 

PAST SPONSORS

A selection of corporate partners who have sponsored Skeptoid episodes in the past year include:

The Great Courses Plus MVMT ZipRecruiter
CuriosityStream How Stuff Works Parcast
Casper Mattresses Bombfell Blue Apron
Audible Harry's Indochino

 

ABOUT US

  SKEPTOID PODCAST
Skeptoid: Critical Analysis of Pop Phenomena is an award-winning weekly science podcast. Since 2006, Skeptoid has been revealing the true science behind popular misinformation and urban legends, with 125,000 weekly listeners. The web site and podcast are nonprofit and listener supported.
     
  THE HOST BRIAN DUNNING
Science writer Brian Dunning is the host and producer of the Skeptoid podcast and the executive director of Skeptoid Media. He is the writer and presenter of the documentary films Here Be Dragons (2008, herebedragonsmovie.com) and Principles of Curiosity (2017, principlesofcuriosity.com). He has appeared on numerous radio shows and television documentaries, and also hosts the science video series inFact with Brian Dunning (infactvideo.com). He is the author of Conspiracies Declassified (2018) from Simon & Schuster. He is a member of the National Association of Science Writers and lives in central Oregon with his family.
     
  SKEPTOID MEDIA, INC.
Skeptoid Media encourages public science literacy and critical thinking worldwide by producing free, STEM-focused educational and entertainment content. A 501(c)(3) educational nonprofit, the company produces a range of audio and video podcasts, web articles, and documentary films, all available free at skeptoid.org.

 

CONTACT

For information about sponsorship opportunities, please contact:

Alexa Labadie
Sponsor Liaison
Skeptoid Media
alexa@skeptoid.org

 

For grants and major donor relations, contact:

Linda Orcelletto
Special Gifts Officer
Skeptoid Media
541-419-3492‬
linda@skeptoid.org

 

For other matters, please contact:

Brian Dunning
Executive Director
Skeptoid Media
brian@skeptoid.org

 

Skeptoid Media, Inc. • 740 NE 3rd St., Ste. #3-220 •  Bend, OR 97701 •  skeptoid.org
A 501(c)(3) nonprofit public charity
EIN 26-3788260