SKEPTOID PODCAST MEDIA KIT
September 2020

Since 2006, Skeptoid has been taking on all the most popular myths and revealing the true science, true history, and true lessons we can learn from each.

A member-supported 501(c)(3) educational nonprofit.


VITAL STATISTICS


 

747 EPISODES
Every Tuesday at 7:00am PT
Since 2006

 

100,000,000
downloads
Surpassed in January 2017

 

90,000
weekly downloads
as of September 2020

 

Skeptoid has been a leading science podcast for more than a decade, consistently appearing on the front page of the iTunes science section since 2006. Each short-format, single-topic episode tackles a pop-culture belief that has fascinating science behind the legend. Episodes cover urban legends, paranormal claims, conspiracy theories, and worthless alternative medicine schemes. Always clean tagged and suitable for general audiences.

Download statistics for 8 recent episodes:
             
Episode   Released   After 1 week   After 4 weeks
#742: The Phantom Fortress   Aug 25, 2020   36,080   46,126
#741: The Wisdom and Stupidity of Crowds   Aug 18, 2020   37,429   47,921
#740: Student Questions: Yellow Glasses and Nuclear Waste for Tomorrow   Aug 11, 2020   35,382   45,036
#739: More on 5G and COVID Masks   Aug 4, 2020   37,536   48,655
#738: The QAnon Conspiracy   Jul 28, 2020   41,109   55,476
#737: The Berkshire County UFO   Jul 21, 2020   33,470   43,155
#736: New World Tobacco in Old World Mummies   Jul 14, 2020   34,993   46,590
#735: Bill Gates Conspiracy Theories   Jul 7, 2020   38,253   50,946
Average       37,000   48,000

 

AVAILABLE SPONSORSHIPS

Four sponsorship slots are available in each weekly program, two 20-second prerolls and two 60-second midrolls.

:20 preroll, host read   $20 CPM
:60 midroll, host read   $35 CPM

 

SOCIAL MEDIA REACH

Skeptoid maintains an active social media presence, with both curated and automated posts to Facebook and Twitter including current and archived episode announcements, and current science news and commentary.

facebook.com/SkeptoidPodcast   28,000 followers
twitter.com/BrianDunning   50,000 followers

 

DEMOGRAPHICS

Skeptoid exposes your brand to an extremely desirable audience:

Earns over $75,000 per year:
Skeptoid listeners      48.9%
All podcasts     41% *
US population     33% *

Has an advanced university degree:
Skeptoid listeners      28.7%
All podcasts     28% *
US population     21% *

* Edison Research, 2016

RECENT EPISODES

Skeptoid episodes cover a diverse range of urban legends, everything from monster and UFO stories you believed as a kid, to current pop trends in alternative wellness and conspiracies. Periodic corrections and update episodes keep us honest. All programming is clean tagged and suitable for general audiences. Everyone finds something to enjoy in Skeptoid, and everyone will also find something to challenge them.

Our Teachers Toolkit, offered free to qualifying educators (skeptoid.com/teachers), provides unlimited access for educational purposes along with additional resources.

Here are six episodes currently trending:


Hitler's Operation Long Jump
Popular stories claim that the Nazis tried to assassinate Roosevelt, Churchill, and Stalin in Tehran in 1943.
 
The Siberian Hell Sounds
Russian scientists are said to have drilled a borehole that broke into hell and released the screams of the damned.
 
Australia Doesn't Exist, and Other Geographic Conspiracy Theories
The belief that Australia doesn't exist may not be as unique as you think.

Error Correction: Tokyo Drift
Skeptoid corrects another round of errors sent in by listeners just like you.
 
The QAnon Conspiracy
This growing conspiracy theory posits that a global cabal of pedophiles secretly controls the US government.
 
The Historicity of Jesus Christ
A review of the evidence for and against the life of Jesus of Nazareth as a real living man.

 

PAST SPONSORS

A selection of corporate partners who have sponsored Skeptoid episodes in the past year include:

The Great Courses Plus MVMT ZipRecruiter
CuriosityStream How Stuff Works Parcast
Casper Mattresses Bombfell Blue Apron
Audible Harry's Indochino

 

ABOUT US

  SKEPTOID PODCAST
Skeptoid is an award-winning weekly science podcast. Since 2006, Skeptoid has been revealing the true science behind popular misinformation and urban legends, with 90,000 weekly listeners. The web site and podcast are nonprofit and listener supported.
     
  THE HOST BRIAN DUNNING
Science writer Brian Dunning is the host and producer of the Skeptoid podcast and the executive director of Skeptoid Media. He is the writer and presenter of the documentary films Here Be Dragons (2008, herebedragonsmovie.com) and Principles of Curiosity (2017, principlesofcuriosity.com). He has appeared on numerous radio shows and television documentaries, and also hosts the science video series inFact with Brian Dunning (infactvideo.com). He is the author of Conspiracies Declassified (2018) from Simon & Schuster. He is a member of the National Association of Science Writers and lives in central Oregon with his family.
     
  SKEPTOID MEDIA, INC.
Skeptoid Media encourages public science literacy and critical thinking worldwide by producing free, STEM-focused educational and entertainment content. A 501(c)(3) educational nonprofit, the company produces a range of audio and video podcasts, web articles, and documentary films, all available free at skeptoid.org.

 

CONTACT

For information about sponsorship opportunities, please contact:

Alexa Labadie
Media Manager
Skeptoid Media
alexa@skeptoid.org

 

For grants and major donor relations, contact:

Linda Orcelletto
Director of Development
Skeptoid Media
541-419-3492‬
linda@skeptoid.org

 

For other matters, please contact:

Brian Dunning
Executive Director
Skeptoid Media
brian@skeptoid.org

 

Skeptoid Media, Inc. • 740 NE 3rd St., Ste. #3-220 •  Bend, OR 97701 •  skeptoid.org
A 501(c)(3) nonprofit public charity
EIN 26-3788260