SKEPTOID PODCAST MEDIA KIT
December 2018

Since 2006, Skeptoid has been taking on all the most popular myths and revealing the true science, true history, and true lessons we can learn from each.

A member-supported 501(c)(3) educational nonprofit.


VITAL STATISTICS


 

653 EPISODES
Every Tuesday at 7:00am PT
Since 2006

 

100,000,000
downloads
Surpassed in January 2017

 

113,000
weekly downloads
as of December 2018

 

Skeptoid has been a leading science podcast for more than a decade, consistently appearing on the front page of the iTunes science section since 2006. Each short-format, single-topic episode tackles a pop-culture belief that has fascinating science behind the legend. Episodes cover urban legends, paranormal claims, conspiracy theories, and worthless alternative medicine schemes. Always clean tagged and suitable for general audiences.

Download statistics for 8 recent episodes:
             
Episode   Released   After 1 week   After 4 weeks
#649: George Soros Conspiracy Theories   Nov 13, 2018   60,182   72,612
#648: Pop Quiz: Aliens and UFOs   Nov 6, 2018   57,320   70,096
#647: All About Mindfulness   Oct 30, 2018   66,493   81,068
#646: Animal Earthquake Prediction   Oct 23, 2018   58,595   72,642
#645: Pop Quiz: Ancient Mysteries   Oct 16, 2018   59,436   72,266
#644: Parts Unknown: Foreign Conspiracy Theories   Oct 9, 2018   61,041   75,349
#643: The Mysterious Stone Chambers of New England   Oct 2, 2018   60,205   75,006
#642: Pop Quiz: Cryptozoology!   Sep 25, 2018   59,767   74,140
Average       60,000   74,000

 

AVAILABLE SPONSORSHIPS

Four sponsorship slots are available in each weekly program, two 20-second prerolls and two 60-second midrolls.

:20 preroll, live read   $20 CPM   $1,480
:60 midroll, host read   $35 CPM   $2,590

 

SOCIAL MEDIA REACH

Skeptoid maintains an active social media presence, with both curated and automated posts to Facebook and Twitter including current and archived episode announcements, and current science news and commentary.

facebook.com/SkeptoidPodcast   28,750 followers
twitter.com/BrianDunning   37,500 followers

 

DEMOGRAPHICS

Skeptoid exposes your brand to an extremely desirable audience:

Earns over $75,000 per year:
Skeptoid listeners      48.5%
All podcasts     41% *
US population     33% *

Has an advanced university degree:
Skeptoid listeners      28.9%
All podcasts     29% *
US population     21% *

* Edison Research, 2016

RECENT EPISODES

Skeptoid episodes cover a diverse range of urban legends, everything from monster and UFO stories you believed as a kid, to current pop trends in alternative wellness and conspiracies. Periodic corrections and update episodes keep us honest. All programming is clean tagged and suitable for general audiences. Everyone finds something to enjoy in Skeptoid, and everyone will also find something to challenge them.

Our Teachers Toolkit, offered free to qualifying educators (skeptoid.com/teachers), provides unlimited access for educational purposes along with additional resources.

Here are six episodes currently trending:


Deconstructing the Rothschild Conspiracy
Some believe that world governments and economies are secretly controlled by the Rothschild banking family.
 
The Denver Airport Conspiracy
Is the Denver International Airport a headquarters for the New World Order? (Hint: no)
 
The Siberian Hell Sounds
Russian scientists are said to have drilled a borehole that broke into hell and released the screams of the damned.

The Real Philadelphia Experiment
The US Navy did not make a warship completely disappear in 1943.
 
Orbs: The Ghost in the Camera
Spirit orbs in photographs are not ghosts, but a common artifact of flash photography.
 
Shadow People
These shadowy apparitions we sometimes see can be terrifying, but aren't supernatural.

 

PAST SPONSORS

A selection of corporate partners who have sponsored Skeptoid episodes in the past year include:

The Great Courses Plus MVMT ZipRecruiter
Casper Mattresses Bombfell Blue Apron
Audible Harry's Indochino

 

ABOUT US

  SKEPTOID PODCAST
Skeptoid: Critical Analysis of Pop Phenomena is an award-winning weekly science podcast. Since 2006, Skeptoid has been revealing the true science behind popular misinformation and urban legends, with 113,000 weekly listeners. The web site and podcast are nonprofit and listener supported.
     
  THE HOST BRIAN DUNNING
Science writer Brian Dunning is the host and producer of the Skeptoid podcast and the executive director of Skeptoid Media. He is the writer and presenter of the documentary films Here Be Dragons (2008, herebedragonsmovie.com) and Principles of Curiosity (2017, principlesofcuriosity.com). He has appeared on numerous radio shows and television documentaries, and also hosts the science video series inFact with Brian Dunning (infactvideo.com). He is the author of Conspiracies Declassified (2018) from Simon & Schuster. He is a member of the National Association of Science Writers and lives in central Oregon with his family.
     
  SKEPTOID MEDIA, INC.
Skeptoid Media encourages public science literacy and critical thinking worldwide by producing free, STEM-focused educational and entertainment content. A 501(c)(3) educational nonprofit, the company produces a range of audio and video podcasts, web articles, and documentary films, all available free at skeptoid.org.

 

CONTACT

For information about sponsorship opportunities, please contact:

Alexa Labadie
Sponsor Liaison
Skeptoid Media
alexa@skeptoid.org

 

For grants and major donor relations, contact:

Linda Orcelletto
Special Gifts Officer
Skeptoid Media
541-419-3492‬
linda@skeptoid.org

 

For other matters, please contact:

Brian Dunning
Executive Director
Skeptoid Media
brian@skeptoid.org

 

Skeptoid Media, Inc. • 740 NE 3rd St., Ste. #3-220 •  Bend, OR 97701 •  skeptoid.org
A 501(c)(3) nonprofit public charity
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