SKEPTOID PODCAST MEDIA KIT
April 2020

Since 2006, Skeptoid has been taking on all the most popular myths and revealing the true science, true history, and true lessons we can learn from each.

A member-supported 501(c)(3) educational nonprofit.


VITAL STATISTICS


 

721 EPISODES
Every Tuesday at 7:00am PT
Since 2006

 

100,000,000
downloads
Surpassed in January 2017

 

105,000
weekly downloads
as of April 2020

 

Skeptoid has been a leading science podcast for more than a decade, consistently appearing on the front page of the iTunes science section since 2006. Each short-format, single-topic episode tackles a pop-culture belief that has fascinating science behind the legend. Episodes cover urban legends, paranormal claims, conspiracy theories, and worthless alternative medicine schemes. Always clean tagged and suitable for general audiences.

Download statistics for 8 recent episodes:
             
Episode   Released   After 1 week   After 4 weeks
#717: Rethinking Plastic Straw Bans   Mar 3, 2020   40,949   49,000
#716: Learning Languages from Brain Injuries   Feb 25, 2020   41,680   50,040
#715: The Knowles Family UFO Incident   Feb 18, 2020   42,687   53,029
#714: Killing the Hammersmith Ghost   Feb 11, 2020   43,607   54,172
#713: On the Trail of Red Mercury   Feb 4, 2020   44,319   55,172
#712: Apple Cider Vinegar Woo   Jan 28, 2020   46,301   58,244
#711: The Trashy Secret of Plastic Bag Bans   Jan 21, 2020   48,317   63,011
#710: Your Weirdest Thing, Vol. 4   Jan 14, 2020   40,777   52,092
Average       44,000   54,000

 

AVAILABLE SPONSORSHIPS

Four sponsorship slots are available in each weekly program, two 20-second prerolls and two 60-second midrolls.

:20 preroll, host read   $20 CPM
:60 midroll, host read   $35 CPM

 

SOCIAL MEDIA REACH

Skeptoid maintains an active social media presence, with both curated and automated posts to Facebook and Twitter including current and archived episode announcements, and current science news and commentary.

facebook.com/SkeptoidPodcast   28,000 followers
twitter.com/BrianDunning   50,000 followers

 

DEMOGRAPHICS

Skeptoid exposes your brand to an extremely desirable audience:

Earns over $75,000 per year:
Skeptoid listeners      49.3%
All podcasts     41% *
US population     33% *

Has an advanced university degree:
Skeptoid listeners      28.8%
All podcasts     28% *
US population     21% *

* Edison Research, 2016

RECENT EPISODES

Skeptoid episodes cover a diverse range of urban legends, everything from monster and UFO stories you believed as a kid, to current pop trends in alternative wellness and conspiracies. Periodic corrections and update episodes keep us honest. All programming is clean tagged and suitable for general audiences. Everyone finds something to enjoy in Skeptoid, and everyone will also find something to challenge them.

Our Teachers Toolkit, offered free to qualifying educators (skeptoid.com/teachers), provides unlimited access for educational purposes along with additional resources.

Here are six episodes currently trending:


Debunking Ancient Aliens, Part 3
A look at some of the ancient artworks and artifacts that the show Ancient Aliens gets totally wrong.
 
The Russian Sleep Experiment
Russian test subjects are said to have done unspeakably horrible things when sleep deprived.
 
Deconstructing the Rothschild Conspiracy
Some believe that world governments and economies are secretly controlled by the Rothschild banking family.

The Siberian Hell Sounds
Russian scientists are said to have drilled a borehole that broke into hell and released the screams of the damned.
 
Shadow People
These shadowy apparitions we sometimes see can be terrifying, but aren't supernatural.
 
Orbs: The Ghost in the Camera
Spirit orbs in photographs are not ghosts, but a common artifact of flash photography.

 

PAST SPONSORS

A selection of corporate partners who have sponsored Skeptoid episodes in the past year include:

The Great Courses Plus MVMT ZipRecruiter
CuriosityStream How Stuff Works Parcast
Casper Mattresses Bombfell Blue Apron
Audible Harry's Indochino

 

ABOUT US

  SKEPTOID PODCAST
Skeptoid is an award-winning weekly science podcast. Since 2006, Skeptoid has been revealing the true science behind popular misinformation and urban legends, with 105,000 weekly listeners. The web site and podcast are nonprofit and listener supported.
     
  THE HOST BRIAN DUNNING
Science writer Brian Dunning is the host and producer of the Skeptoid podcast and the executive director of Skeptoid Media. He is the writer and presenter of the documentary films Here Be Dragons (2008, herebedragonsmovie.com) and Principles of Curiosity (2017, principlesofcuriosity.com). He has appeared on numerous radio shows and television documentaries, and also hosts the science video series inFact with Brian Dunning (infactvideo.com). He is the author of Conspiracies Declassified (2018) from Simon & Schuster. He is a member of the National Association of Science Writers and lives in central Oregon with his family.
     
  SKEPTOID MEDIA, INC.
Skeptoid Media encourages public science literacy and critical thinking worldwide by producing free, STEM-focused educational and entertainment content. A 501(c)(3) educational nonprofit, the company produces a range of audio and video podcasts, web articles, and documentary films, all available free at skeptoid.org.

 

CONTACT

For information about sponsorship opportunities, please contact:

Alexa Labadie
Sponsor Liaison
Skeptoid Media
alexa@skeptoid.org

 

For grants and major donor relations, contact:

Linda Orcelletto
Special Gifts Officer
Skeptoid Media
541-419-3492‬
linda@skeptoid.org

 

For other matters, please contact:

Brian Dunning
Executive Director
Skeptoid Media
brian@skeptoid.org

 

Skeptoid Media, Inc. • 740 NE 3rd St., Ste. #3-220 •  Bend, OR 97701 •  skeptoid.org
A 501(c)(3) nonprofit public charity
EIN 26-3788260