SKEPTOID PODCAST MEDIA KIT
Since 2006, Skeptoid has been taking on all the most popular myths and revealing the true science, true history, and true lessons we can learn from each.
Skeptoid has been a leading science podcast for more than a decade, consistently appearing on the front page of the iTunes science section since 2006. Each short-format, single-topic episode tackles a pop-culture belief that has fascinating science behind the legend. Episodes cover urban legends, paranormal claims, conspiracy theories, and worthless alternative medicine schemes. Always clean tagged and suitable for general audiences. Distributed by PRX, the Public Radio Exchange.
Four sponsorship slots are available in each weekly program, two 20-second prerolls and two 60-second midrolls. Sponsored messages are sold by number of impressions, not by the week or the show, so you will always receive exactly what you pay for. (Minimum 50,000 impressions.)
|:20 preroll, host read||$20 CPM|
|:60 midroll, host read||$35 CPM|
Sponsored messages can be highly targeted to maximize return on your investment:
|SOCIAL MEDIA REACH|
Skeptoid maintains an active social media presence, with both curated and automated posts to Facebook and Twitter including current and archived episode announcements, and current science news and commentary.
Skeptoid exposes your brand to an extremely desirable audience:
|Earns over $75,000 per year:|
|Skeptoid listeners||50.5 %|
|All podcasts||41% *|
|US population||33% *|
|Has an advanced university degree:|
|Skeptoid listeners||28.6 %|
|All podcasts||28% *|
|US population||21% *|
* Edison Research, 2016
Skeptoid episodes cover a diverse range of urban legends, everything from monster and UFO stories you believed as a kid, to current pop trends in alternative wellness and conspiracies. Periodic corrections and update episodes keep us honest. All programming is clean tagged and suitable for general audiences. Everyone finds something to enjoy in Skeptoid, and everyone will also find something to challenge them.
Our Teachers Toolkit, offered free to qualifying educators (skeptoid.com/teachers), provides unlimited access for educational purposes along with additional resources.
Here are six episodes currently trending:
The 1994 Ruwa Zimbabwe Alien Encounter
This popular tale claims 62 African schoolchildren were contacted by an extraterrestrial.
Tartaria and the Mud Flood
Some claim that all of world history is a coverup for the mighty ancient nation of Tartaria.
Exploring Kincaid's Cave
Some say a marvelous cave of Egyptian wonders is hidden in the Grand Canyon.
The Siberian Hell Sounds
Russian scientists are said to have drilled a borehole that broke into hell and released the screams of the damned.
The Black Knight Satellite
An object claimed to be 13,000-year-old alien satellite orbiting the Earth is just a piece of an old space shuttle.
The Simple Proof of Man-Made Global Warming
The two most basic Smoking Guns proving that carbon from fossil fuels is warming the Earth.
A selection of corporate partners who have sponsored Skeptoid episodes in the past year include:
|The Great Courses Plus||MVMT||ZipRecruiter|
|CuriosityStream||How Stuff Works||Parcast|
|Casper Mattresses||Bombfell||Blue Apron|
Skeptoid is an award-winning weekly science podcast. Since 2006, Skeptoid has been revealing the true science behind popular misinformation and urban legends. The web site and podcast are nonprofit and listener supported.
|THE HOST BRIAN DUNNING
Science writer Brian Dunning is the host and producer of the Skeptoid podcast and the executive director of Skeptoid Media. He is the writer and presenter of the documentary films Here Be Dragons (2008, herebedragonsmovie.com), Principles of Curiosity (2017, principlesofcuriosity.com), and executive producer of Science Friction (2022, sciencefriction.tv). He has appeared on numerous radio shows and television documentaries, and also hosts the science video series inFact with Brian Dunning (infactvideo.com). He is the author of Conspiracies Declassified (2018) from Simon & Schuster. He is a member of the National Association of Science Writers and lives in central Oregon with his family.
|SKEPTOID MEDIA, INC.
Skeptoid Media encourages public science literacy and critical thinking worldwide by producing free, STEM-focused educational and entertainment content. A 501(c)(3) educational nonprofit, the company produces a range of audio and video podcasts, web articles, and documentary films, all available free at skeptoid.org.
For information about sponsorship opportunities, please contact:
For grants and major donor relations, contact:
For other matters, please contact:
Skeptoid Media, Inc. • 740 NE 3rd St., Ste. #3-220 • Bend, OR 97701 • skeptoid.org