SKEPTOID PODCAST MEDIA KIT
October 2024

Since 2006, Skeptoid has been taking on all the most popular myths and revealing the true science, true history, and true lessons we can learn from each.

A member-supported 501(c)(3) educational nonprofit.


VITAL STATISTICS


 

957 EPISODES
Every Tuesday at 7:00am PT
Since 2006

 

100,000,000
downloads
Surpassed in January 2017

 

300,000
monthly downloads
across all platforms

 

Skeptoid has been a leading science podcast for more than a decade, consistently appearing on the front page of the iTunes science section since 2006. Each short-format, single-topic episode tackles a pop-culture belief that has fascinating science behind the legend. Episodes cover urban legends, paranormal claims, conspiracy theories, and worthless alternative medicine schemes. Always clean tagged and suitable for general audiences. Distributed by PRX, the Public Radio Exchange.

 

AVAILABLE ADVERTISING SPACE

Four ad slots are available in each weekly program, two 30-second prerolls and two 60-second midrolls. Ads are sold by number of impressions, not by the week or the show, so you will always receive exactly what you pay for. (Minimum 50,000 impressions.)

:20 preroll, host read   $18 CPM
:60 midroll, host read   $25 CPM

Ads can be highly targeted to maximize return on your investment:

 

SOCIAL MEDIA REACH

Skeptoid maintains an active social media presence, with both curated and automated posts to Facebook and Twitter including current and archived episode announcements, and current science news and commentary.

facebook.com/SkeptoidPodcast   35,000 followers
twitter.com/BrianDunning   75,000 followers

 

DEMOGRAPHICS

Skeptoid exposes your brand to an extremely desirable audience:

Earns over $75,000 per year:
Skeptoid listeners      50.8 %
All podcasts     41% *
US population     33% *

Has an advanced university degree:
Skeptoid listeners      28.7 %
All podcasts     28% *
US population     21% *

* Edison Research, 2016

RECENT EPISODES

Skeptoid episodes cover a diverse range of urban legends, everything from monster and UFO stories you believed as a kid, to current pop trends in alternative wellness and conspiracies. Periodic corrections and update episodes keep us honest. All programming is clean tagged and suitable for general audiences. Everyone finds something to enjoy in Skeptoid, and everyone will also find something to challenge them.

Our Teachers Toolkit, offered free to qualifying educators (skeptoid.com/teachers), provides unlimited access for educational purposes along with additional resources.

Here are six episodes currently trending:


Tartaria and the Mud Flood
Some claim that all of world history is a coverup for the mighty ancient nation of Tartaria.
 
How to Extract Adrenochrome from Children
Conspiracy theorists believe that Hollywood elitists torture children and extract drugs from their bodies.
 
Chemtrails: Real or Not?
Some believe that airplane contrails are really dangerous chemicals being sprayed by the government.

HAARP Myths
A close look at HAARP, the High Frequency Active Auroral Research Program, and the claim that it's a superweapon.
 
Exploring Kincaid's Cave
Some say a marvelous cave of Egyptian wonders is hidden in the Grand Canyon.
 
Ouija Boards
Real effects far more interesting than spiritualism claims are behind these famous talking boards.

 

PAST ADVERTISERS

A selection of corporate partners who have sponsored Skeptoid episodes in the past year include:

The Great Courses Plus MVMT ZipRecruiter
CuriosityStream How Stuff Works Parcast
Casper Mattresses Bombfell Blue Apron
Audible Harry's Indochino

 

ABOUT US

  SKEPTOID PODCAST
Skeptoid is an award-winning weekly science podcast. Since 2006, Skeptoid has been revealing the true science behind popular misinformation and urban legends. The web site and podcast are nonprofit and listener supported.
     
  THE HOST BRIAN DUNNING
Science writer Brian Dunning is the host and producer of the Skeptoid podcast and the executive director of Skeptoid Media. He is the writer and presenter of the documentary films Here Be Dragons (2008, herebedragonsmovie.com), Principles of Curiosity (2017, principlesofcuriosity.com), The UFO Movie THEY Don't Want You to See (2023, theufo.movie), and executive producer of Science Friction (2022, sciencefriction.tv). He has appeared on numerous radio shows and television documentaries, and also hosts the science video series inFact with Brian Dunning (infactvideo.com). He is the author of Conspiracies Declassified (2018) from Simon & Schuster. He is a member of the National Association of Science Writers and lives in central Oregon with his family.
     
  SKEPTOID MEDIA, INC.
Skeptoid Media encourages public science literacy and critical thinking worldwide by producing free, STEM-focused educational and entertainment content. A 501(c)(3) educational nonprofit, the company produces a range of audio and video podcasts, web articles, and documentary films, all available free at skeptoid.org.

 

CONTACT

For information about sponsorship opportunities, please contact:

Jake Young
Media Manager
Skeptoid Media
jake@skeptoid.org

 

For grants and major donor relations, contact:

Kathy Rightmire
Director of Operations and Resources
Skeptoid Media
kathy@skeptoid.org

 

For other matters, please contact:

Brian Dunning
Executive Director
Skeptoid Media
brian@skeptoid.org

 

Skeptoid Media, Inc. • 740 NE 3rd St., Ste. #3-220 •  Bend, OR 97701 •  skeptoid.org
A 501(c)(3) nonprofit public charity
EIN 26-3788260